Beyond the scholarly articl fixation; Evaluate your business school’s writings as if your strategy matters

See on Scoop.itDual impact of research; towards the impactelligent university


Business school publications are widely criticized for their lack of managerial or teaching relevance. One reason for this criticism is that business school scholarship is typically evaluated purely in terms of one type of work: academic journal articles that are meant to be read by other scholars. However, academics produce multiple types of publications, and business schools serve a wider range of stakeholders. These other stakeholders are often central to the schools’ purposes and may be critical in acquiring resources. These stakeholders probably prefer to see scholarship that is relevant for students or for practitioners. They may prefer scholarship that is ethically relevant or regionally relevant and otherwise different from the model that dominates U.S. journals. Technologies are now available to measure the impact of writings in a much wider range of venues than covered by the Social Sciences Citation Index in the Web of Science. Moreover, a wider range of measures, such as the size of writings’ readership, may be needed. We consider these issues and present some recommendations, arguing that faculty evaluations should follow an intentional strategy and not necessarily conform to the traditional default.


The authors:”As dean, you now recognize the concerns of the full set of stakeholders of your school, not just other scholars. Therefore, you charge a taskforce with the following four questions: (1) Who are the key stakeholders for your business school’s publications? (2) What types of publications do these stakeholders desire? (3) How can these publications be evaluated and rewarded? (4) What are the implications for changing your current evaluation and reward practices?”……..”The university business school can create and does create scholarship for many audiences. It is uniquely positioned to serve not only scholars but also students, executives, policymakers, and regional
leaders. What it needs is the will and clear strategic thinking. Otherwise, business schools will rightly continue to be seen as out of touch with key constituencies. This is the opportunity and the challenge that confronts the dean and all of us in business schools.”



Business Horizons

Volume 56, Issue 3, May–June 2013, Pages 323–331

 Evaluate your business school’s writings as if your strategy mattersJohn L. Cotton, ,Alex Stewart College of Business Administration, Marquette University, Milwaukee, WI 53201-1881, U.S.A.,
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About Wilfred Mijnhardt
RMIMR is my virtual playground, a place to reflect on issues from my professional context, my job as Policy Director at Rotterdam School of Management, Erasmus University (RSM). RSM is the international university based business school at Erasmus University Rotterdam. More info here: Here is my list of relevant publications on the topic of my RMIMR weblog: The rss feed for my RMIMR collection is here: Here is my other weblog on impact of research:

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