The business school of the future: the network-based business model; The global balanced network – beyond franchising towards an intelligent network

See on Scoop.itDual impact of research; towards the impactelligent university

The purpose of this paper is to highlight how an innovative design might look for a business school of the future. This is a think-piece, but draws heavily on the real-life experience of the Lorange Institute of Business Zurich. A practical approach is presented for “how to do it” – clear, implementational guidelines regarding the design of the business school of the future. A new model is put forward in the paper for business schools of the future.


The author: “A major problem with a franchising-based network would be that the franchise holder might be seen as rather dominant, even “imperialistic”! The various franchise takers would receive curricula, training, materials, etc., from the franchise holder, in the center.  In contrast a more balanced approach might be as follows – an “intelligent” network! This might work as follows. Each of the participating schools would specialize in a topic that would represent a natural source of specialization for this school, given what the local environment of each given school might be well known for. For instance, one might find a Brazilian school focussing on the young, computer-based consumer, a US-based school focussing on marketing, a Middle Eastern school on family business, a Nordic school on entrepreneurship and a Swiss school on finance. Each of these schools would provide a state-of-the-art program on its particular topic of excellence, say, through a two-day module. The pedagogy would of course be cutting-edge, too. The students from each of the other schools would be mandated to come. The bulk of each school’s own MBA program would still be held at the home school, but there would be four international study trips – each one over a, say, two to three day module. This would thus result in true internationalization!”



Peter Lorange, (2012) “The business school of the future: the network-based business model”, Journal of Management Development, Vol. 31 Iss: 4, pp.424 – 430


See on


About Wilfred Mijnhardt
RMIMR is my virtual playground, a place to reflect on issues from my professional context, my job as Policy Director at Rotterdam School of Management, Erasmus University (RSM). RSM is the international university based business school at Erasmus University Rotterdam. More info here: Here is my list of relevant publications on the topic of my RMIMR weblog: The rss feed for my RMIMR collection is here: Here is my other weblog on impact of research:

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

RSS Business School News

  • An error has occurred; the feed is probably down. Try again later.
Locations of Site Visitors
%d bloggers like this: