Strategies to Get Your Research Mentioned Online; why simply sharing a link is not enough

See on Scoop.itDual impact of research; towards the impactelligent university

Why should you share links to your published work online, and how can you encourage others to do it?


Make It Frictionless

Apart from questions of discipline, theme, methodology, format, type of journal, etc., there are other factors that need to be taken into account if successful sharing is the objective. Successful sharing is, indeed, frictionless sharing: the idea is that as authors and publishers we can make things easier for our readers to share.


Open Up and Make Links

When it comes to sharing a link to your published research, “the real issue is how [to] make content that’s compelling to a reader that doesn’t feel like an ad,” as Paul Rossi pointed out recently in the context of journalism. This can cause cognitive dissonance in those authors who fiercely resist the danger of dumbing research down to ensure wider readerships. A message to take home is that helping your paper get more online attention does not require academic authors to sacrifice scientific rigour and intellectual depth. What it does require is the will to harness technologies and strategies that might be new or even scary at first.


Share Alike

Perhaps the most important strategy is to remember that nothing will come of nothing (or of very little).


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About Wilfred Mijnhardt
RMIMR is my virtual playground, a place to reflect on issues from my professional context, my job as Policy Director at Rotterdam School of Management, Erasmus University (RSM). RSM is the international university based business school at Erasmus University Rotterdam. More info here: Here is my list of relevant publications on the topic of my RMIMR weblog: The rss feed for my RMIMR collection is here: Here is my other weblog on impact of research:

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