Evaluate Your Business School’s Writings As If Your Strategy Matters by John Cotton and Alex Stewart

See on Scoop.itDual impact of research; towards the impactelligent university


Business school publications are widely criticized for their lack of managerial or teaching relevance. One reason is that business school scholarship is typically evaluated purely in terms of one type of work: academic journal articles that are meant to be read by other scholars. However, academics produce multiple types of publications and business schools serve a wider range of stakeholders. These other stakeholders are often central to the purposes of the schools and may be critical in acquiring resources. These stakeholders probably prefer to see scholarship that is relevant for students or for practitioners. They may prefer scholarship that is ethically relevant, or regionally relevant and otherwise different from the model that dominates U.S. journals. Technologies are now available to measure the impact of writings in a much wider range of venues than covered by the Social Sciences Citation Index (SSCI) in the Web of Science. Moreover, a wider range of measures, such as the size of the readership for writings, may be needed. We consider these issues and present some recommendations, arguing that evaluations of faculty should follow an intentional strategy and not necessarily conform to the traditional default.



Evaluate Your Business School’s Writings As If Your Strategy Matters

John Cotton, Marquette University
Alex Stewart, Marquette University

Accepted version. Business Horizons, 2012 forthcoming.

See on epublications.marquette.edu


About Wilfred Mijnhardt
RMIMR is my virtual playground, a place to reflect on issues from my professional context, my job as Policy Director at Rotterdam School of Management, Erasmus University (RSM). RSM is the international university based business school at Erasmus University Rotterdam. More info here: www.rsm.nl Here is my list of relevant publications on the topic of my RMIMR weblog: http://www.mendeley.com/collections/694621/RMIMR-Repository/ The rss feed for my RMIMR collection is here: http://www.mendeley.com/collections/rss/694621/ Here is my other weblog on impact of research: http://www.scoop.it/t/dualimpact

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