Most business schools need a new business model; The key steps necessary for creating a relevant business school

See on Scoop.itDual impact of research; towards the impactelligent university

Most business schools need a new business model.

 

Most business schools need a new business model. Numerous writers in this column have argued about the unsustainability of the current model, which primarily rewards academic research while not generating sufficient revenue to fund that very expensive activity. Only a few wealthy schools are exempt from this dilemma. From my experience that research-revenue circle can be closed only by engaging faculty with the oft-neglected, yet rich, constituency of practitioners.

Engaging faculty members successfully requires changing their mindset and also transforming the business model of the school so that it gives some priority to activities that involve practitioners: applied research, publication in managerial journals, media presence, advisory boards and the like.

 

enjoy reading the rest @ FT Soapbox

 

Source:

Soapbox

The key steps necessary for creating a relevant business school

By George Yip

See on www.ft.com

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About Wilfred Mijnhardt
RMIMR is my virtual playground, a place to reflect on issues from my professional context, my job as Policy Director at Rotterdam School of Management, Erasmus University (RSM). RSM is the international university based business school at Erasmus University Rotterdam. More info here: www.rsm.nl Here is my list of relevant publications on the topic of my RMIMR weblog: http://www.mendeley.com/collections/694621/RMIMR-Repository/ The rss feed for my RMIMR collection is here: http://www.mendeley.com/collections/rss/694621/ Here is my other weblog on impact of research: http://www.scoop.it/t/dualimpact

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