Reality check for researchers: when the knowledge user defines the quality through researcher accreditation; The new Unilever Quality Researcher Accreditation Programme

See on Scoop.itDual impact of research; towards the impactelligent university

Unilever is asking qualitative researchers to take part in a new accreditation programme, amid “growing concern” within the company about the quality of qual work being delivered.The Qualitative Researchers Accreditation Programme was piloted in April but is now being rolled out to all agencies in the UK and elsewhere. Under the leadership of global consumer insights director (food) Manish Makhijani, similar accreditations will be required of researchers working in Asia, Africa, the Middle East and Turkey, India, South Africa, Russia, China and Latin America.

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About Wilfred Mijnhardt
RMIMR is my virtual playground, a place to reflect on issues from my professional context, my job as Policy Director at Rotterdam School of Management, Erasmus University (RSM). RSM is the international university based business school at Erasmus University Rotterdam. More info here: Here is my list of relevant publications on the topic of my RMIMR weblog: The rss feed for my RMIMR collection is here: Here is my other weblog on impact of research:

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