Knowledge and Consequence; or how central the creation, dissemination and impact of knowledge is to your business school brand

See on Scoop.itDual impact of research; towards the impactelligent university

Wharton turns the brand lens on itself and finds that “knowledge for action” sets the School apart.

Knowledge developed at Wharton reaches millions of students and professionals each year in every field of business or entrepreneurial enterprise. Wharton has one of the most published faculties among business schools worldwide, the largest global alumni network and six language editions of Knowledge@Wharton with more than 1.8 million subscribers.

All of this shared acumen is a vital brand component for Wharton, but it is how that knowledge is translated into action that is the real brand story—often untold.

Wharton knowledge, certainly unmatched in scope, combined with a passionate, entrepreneurial community, creates a very special dynamic: a place where knowledge fuels action—and where its reach and impact are ever-expanding.

An extensive exploration of Wharton’s identity led by Dean Thomas S. Robertson and a team of committed faculty revealed just how central the creation, dissemination and impact of knowledge is to the Wharton brand.

See on whartonmagazine.com

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About Wilfred Mijnhardt
RMIMR is my virtual playground, a place to reflect on issues from my professional context, my job as Policy Director at Rotterdam School of Management, Erasmus University (RSM). RSM is the international university based business school at Erasmus University Rotterdam. More info here: www.rsm.nl Here is my list of relevant publications on the topic of my RMIMR weblog: http://www.mendeley.com/collections/694621/RMIMR-Repository/ The rss feed for my RMIMR collection is here: http://www.mendeley.com/collections/rss/694621/ Here is my other weblog on impact of research: http://www.scoop.it/t/dualimpact

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